The 5-Step Product Page Audit That Increased Revenue by 43%
A detailed walkthrough of a real product page audit for a DTC brand. We identified 12 specific friction points — here's each one and exactly how we fixed them.
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Why Your Hero Section Is Killing Your Conversion Rate
The first impression sets everything. Here's how to design a hero section that stops scrolling and starts selling.
We Tested 12 CTA Colours. Here's What We Found.
A deep-dive into a 90-day CTA colour testing experiment across 6 eCommerce categories. The results challenge common assumptions.
Review Placement: Where You Put Them Matters as Much as Having Them
Eye-tracking data shows that reviews in a tab are read by only 8% of visitors. Inline reviews reach 74%.
The Sticky CTA Bar: How One Element Added $120k in Monthly Revenue
A single UI component — a fixed bottom bar on mobile — that consistently delivers 15–25% conversion lift. Here's the implementation guide.
The 3-Second Test: Does Your Product Page Pass?
Show your product page to someone for exactly 3 seconds. If they can't answer 3 questions, your page has a clarity problem — and here's how to fix it.
Why Shoppers Abandon on Product Pages (And How to Stop Them)
Analysis of 400,000 session recordings reveals the 8 most common exit points on product pages — and the design solutions for each one.